So how do we build new website?
Off to a Great Start
After a client contacts us, from the beginning we start thinking about how we can increase value for that person/business. We send them a list of questions like “Tell us more about your brand, “What is your end goal,” and “What differentiates your business from the rest.” We want to make a website that differs from the competitors websites. If that client doesn’t have competitors (which would be extraordinary), we still want to make sure the website will make an amazing impression on its visitors. And to do that, we need the client to think critically about how they can be set apart from the rest.
The BEST Part: Design
After getting a down-payment (oh yeah, did we forget that in the first section?), and spending time with the client working on their branding, we begin doing research. We get deep into the target audience, trying to put a name and a face on that potential visitor.
Sometimes, we’re even targeting a new audience, so it’s essential that we get as much information as possible. One of the best way’s to do this is (you’d never have thought of it) a survey of past contacts. We even do focus groups. Anything to get real life, reliable data that can help us determine the best way to enhance the online branding.
When we actually put together a design draft, it will simply be a snapshot of what the main page and maybe a few interior pages will look like. Nothing fancy here, just a j.peg that we send (inside an online demo) that allows the client to preview their new product. It’s not unusual for there to be some revisions, which is why we’re only showing a .jpeg here…it’s much easier to make changes at this point then after the site is built.
Once the client approves a design, we put on the hard hats.
This part is boring. To you anyway. But to us, this is where we thrive! We’re very intentional to do a lot of research before design about what new technologies are available, how we envision the site to interact, and what we want it to ultimately feel like when it’s live. That allows us to take the design and run.
Sometimes while we’re building the website, we allow the client to have a few last seconds to get that content together (yes, the content that we’d probably asked them to do before design, but we’re not pushy you know). That content will be needed just as soon as the live draft is ready.
The BEST BEST part: Going Live
After the draft is ready, we do tons of testing. Good ol’ Internet Explorer gets a monopoly on our attention usually during this phase, but we also test in all the other current browsers.
After all the content is uploaded, scanned for mistakes, and everything works perfectly – we GO LIVE! It’s usually like the first week after buying a new car – they just can’t help but keep looking at it from the kitchen window. We just hope they don’t forget to keep it washed regularly.