Websites are representative of the organization that runs them. They are many times the first impression a visitor will have with that institution, therefore they need to be impressive.
Website visitors expect to see organized information that is relevant to their needs. The work required to give them that information is well worth the effort.
When visitors see slow loading websites, have a confusing site experience, perceive the content to be unprofessional, out-dated, or even not available, those visitors will connect the poor site experience with a poorly run organization. In some cases, it is true.
An organizations website, like the organization itself, should be amazing. What does amazing mean? Exciting? Intoxicating?Invigorating? Astonishing? Maybe all of them? It’s hard to pin-point what “amazing” will look like before your there. But looking back at amazing projects, they all look the same - lots and lots of effort.
“Amazing” is not out of reach, however, for any project. It just takes a lot of work to get. But once you’re there, it changes everything.
PS - Series photography is by 180 friend & client Will Keeler, who continues to redefine ‘amazing’ to all of us.